Why Use Geometry In Your Sales Copy?

November 20, 2007 | 1 Comment

What if one day - on this very blog - I went of on a rant about why you should use Omega-3 Fish Oil in your diet and how, if you don’t, you’ll surely have a life filled with misery and pain.

…And if you do, you’ll have a masculine/feminine figure, sex appeal and animal-like libido to match!

Would it make sense?

No it wouldn’t.

Why?

Because this is a damn blog about direct response copywriting and growing your business!

Now, I took it to an extreme there but that still brings us to the point of ‘congruence.’

Congruency in your copy is one of the elements that determines your ultimate outcome. Keeping your copy flowing, relevant and filled with bite sized morsels of information that your visitor will chomp down on, and want more, is the surest way to convert that visitor into a subscriber or customer.

Boring your visitor/reader into clicking away or trashing your copy with irrelevant information, is something everyone of us has done in our lifetime. Copywriter or not.

Here’s the simple solution.

Stay on point - proofread your copy - eliminate blocks of copy where your visitor can justifiably say “So what?”

I’ll get into more of the actual application of this into your sales copy in the future…

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Popularity: 75% [?]

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Important Copywriting Tips - Grounding Yourself In Fundamentals

November 16, 2007 | Leave a Comment

Here’s a recorded audio of a group coaching session I did with a select group of internet marketers.

In it I discuss some of the fundamental principles of copywriting and getting your prospects to buy from you.

As I was giving this coaching session, a student and friend Mike Herberts was launching a new product based on these same principles.

Listen in on his results and the session here…

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Popularity: 73% [?]

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Is Studying Copywriting Principles Necessary?

November 15, 2007 | Leave a Comment

I think this quote sums it up best…

Whatever sales message you write, learn the fundamental principles of direct response copywriting first.

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Popularity: 65% [?]

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Ghost At A Gas Station…?

November 15, 2007 | Leave a Comment

Fill er’ up Casper or is it Patrick! Hey, where’s Whoopee? Talk about fascinating and weird all at the same time.

Can you imagine the traffic and activity happening both at that gas station and in that town, right now because of a little thing like a blue ghost flying around?

Whether it’s real or not - I think real - and about darn time - businesses can learn alot from this freaky video.

Getting your online marketing, videos, sales letters, ads and/or products to attract this kind of word-of-mouth can be a life-altering experience for you. Just watch the video and ponder the things you see on the video and about this event…don’t just look at the ghost. Haha!

ghost-at-gas-station, ghost viral-marketing, word-of-mouth-marketing, blue-ghost

Popularity: 68% [?]

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What’s Missing In The Copywriting Industry?

November 14, 2007 | Leave a Comment

No I’m not angry, just a little pissed off. I’ll calm down in a minute though.

Listen, I’m not kidding around when I say this but…

Should we just let them to fall into a precipice filled with the crap they created for their clients and then dump a 50 foot slab of granite onto their mangled frames? We could just leave them there like they do to others in need and indifferently watch as the vultures circle around, just waiting for the opportune moment when they can sink their razor sharp beaks into some human! Mmmmm…

But NO, that’s too harsh, a little twisted and quite inhumane so…Maybe we should make nice like my sweet wife always says, spare them the misery and teach them, how to gain back what they’ve lost? The most important thing of all…Trust!

You see…I discovered that, surprise, surprise…there are highly paid people out there in my industry that really don’t give a rats butt about their clients.

Recently, I was talking to a few of my clients and realized that a ‘problematic theme’ had arisen in the copywriting industry.

Not with me, but with other copywriters and even consultants.

I’ll tell you what happened in a moment - first, I have to tell you about something else.

Back in my days as a freelance business consultant I learned a few very valuable lessons that I now preach whole-heartedly to my clients.

As a consultant (I’m sure other consultants will agree), in any field, you tend to pick up the tiny intricate and intimate details of various types of businesses and business models. If you’re passionate about helping your clients, and I always am, you sometimes have to come to terms in your own mind, with the fact that you may see a very serious problem with another aspect of their business but your client is not willing to listen to you about it.

This happened to me quite a few times back in those days, and it was costing those clients major amounts of money, but there was always one thing that stood out to me like a sore thumb.

It was the business to client relationship…or rather customer service.

Now, I won’t go on a rant about customer service and how important it is today. I’ll get some facts and figures for you another day.

But that brings us to what recently happened with my clients.

In a single week, 3 of my clients said to me, each in their own words,

“Rasheed, I’m really happy about our relationship, I don’t feel alone and worried with you.”

Another client went on to say,

“Man you really know your stuff, that’s the way it should be! I’ve paid so many copywriters in the past and they write a sales letter and disappear, leaving me without a person to turn to for advice or to improve the copy.”

It struck me as odd. As I was reading these emails over the week, my only thought was “Huh?”

You see, I thought that I was no different than other direct response copywriters in that respect. I have always taken the utmost care in treating each of my clients with concern and intimacy for them and their sales conversions, while maintaining my exclusivity and the value of my time.

I thought other copywriters did the same!

So of course, I got curious and asked my clients about some of their past copywriters and although I won’t name, names here…some ‘A-list’ copywriters are extremely guilty of apathy in a BIG way.

I was humbled a bit by this recent experience because, I was under the impression that it was my compelling copy that kept them calling me with new projects. LOL

Sure, my sales copy often sells more percentage-wise than those other “well-known” copywriters, but the key difference is - I stick around longer to help improve and increase their sales conversions.

Sadly, my company alone can’t possibly (at this stage anyway) take every single project that comes my way…making everyone ecstatically happy.

So my words of advice is this…

Copywriters - take care of your clients. You don’t need to have tons of clients to make it big. You just need a small, select group of clients that know you, trust you and recommend your services to others. That’s all it takes! When your customers love you, they talk about you. Word-of-mouth is the most powerful form of marketing you can get and it’s free!

Business Owners - When you find a copywriter, you most likely won’t be able to demand 100% of their time unless they’re an in-house employee. But when you are looking, look for someone whom other people have had a positive personal experience with. Trust your gut and don’t just run with the herd on your decision. You may end up paying ‘top-dollar’ for ‘no-frill’ service.

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Popularity: 69% [?]

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