Copywriting Tip and How To Kick A Squirrels Ass!

January 5, 2008 | Leave a Comment

SquirrelI was at the park with my little girl two days ago. It was about 3′oclock in the afternoon when this squirrel ran up to me out of no where and started grabbing on my nuts!

YO! Wassup squirrel. If you don’t stop pulling on my nuts I’m gonna stomp your little ass with my size twelves,” I said. That obviously didn’t phase him much because, he fell to the concrete pavement laughing and rolling and pointing at me. All while he squeaked in his little squirrel talk.

I was pissed. This little tree rat was laughing at me calling me an overgrown gorilla in front of my baby girl. Who was luckily distracted at this point and didn’t see or hear my wickedness. So while he was busy cracking up, I bent my knee, cocked my leg back and gave him a swift kick in his little puffy tail.

Eeeeek…! He went flying into a tree, head first, and SPLAT…smacked into the tree on his belly…hand ans legs spread eagle. What a sight that was to see. “Whoa, I thought…Did I just murder the little rat in front of my daughter?” The heat of fear flushed my chest, face and neck. And a single bead of sweat rolled down my forehead and on to my eyebrow. I put my hand on my head and said, “Oh God what have I done?” But…luckily a minute later he peeled his fuzzy, little, aching body off the tree and shook himself conscious.

“Whew,” I thought…”that was close!”

Feeling bad about what I had done to the little guy I opened the bag of nuts, that would have been his anyway, and I let him have some.

At least that kick in the ass will teach him to mess with me again!

Anyway, with this little incident I just wanted you to read and experience what happened to you as you read it.

Were you bored? I doubt it.

More likely you were a bit taken back and even felt a weird attraction to my utter nonsense. My words were more human and less like n authority. Did it make you want to read and visualize what I was talking about?

Of course! Why? Because people online like to be both educated and entertained at the same time. This same approach has grossed me and my clients hundreds of thousands of dollars with a single email.

Of course you wouldn’t make up dumb crap, but rather tell a more realistic story. Use times, places incidents, and scenery to build the mental imagery that you want your prospects to see and feel. Write like you talk and not like you’re pitching or announcing something. People appreciate and respond to this kind of copy.

It’s VERY different from writing a sales letter but it works like magic!

This approach is EXTREMELY powerful for anyone who uses it. You’ll see more of this kind of post from me on this blog, more tips like this and more colorful language as well!

copywriting-tips, copywriter, copywriting, email-copywriter, website-copywriter

Popularity: 100% [?]

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SHOCKING — Copywriter Roasts Live Pig for New Year!

January 3, 2008 | 2 Comments

Annabellle and DaddyWARNING — This is one of those politically incorrect posts I warn my subscribers about. Some seriously bad language should be expected. If you read this carefully, you’ll also learn a copywriting secret that the most successful people in the world know!

No, I don’t eat the PIG!

Not because of religion any more, although that’s how I started not eating the pig.

Today, I’d like to talk about another PIG!

This pig is about 5 years old and has turned into an eyesore to those around it.

Son of a gun doesn’t even eat that much, but he’s grown to about 280 lbs.

Big fu#@er too! 6′0′ if he stands on his hind legs. But why would he do that, he’s always sitting on his ass in front of the computer of all things.

At least he makes truckloads of money though. Better to make money to feed those grandkids he won’t see if he continues living that way.

Alright, alright…it’s ME!

Damn, what did you expect…and they say I’m twisted! Just kiddin’. ;-P

It wasn’t always this way though. And to be honest, most people can’t tell I weigh that much.

You see, in the late 90s and into the early 2000s I was an insane physical culturist. I had the brawny physique that many a man would love to have.

Never very low on the body fat side, but still A LOT leaner than now. Stand me next to any ‘big’ bodybuilder and I often made them look like a a pipsqueak!

Yeah, those were good times. Always, catching the eye of the opposite sex, knowing she wanted some of this brown sugar. Money started finding it’s way to me, but never so much that I was as well off as I am now.

The thing was, I was content. I had my future wife who is a hot little Colombian brunette. I had a wicked business mind and I could create training programs out of thin air for almost any one of my friends.

Yeah, you could say I was an encyclopedia of training knowledge.

So much in fact that, at the end of my “evangelical” training days, I would read almost anything and everything on training, nutrition and supplementation I could get my hungry little hands on.

In any case, at that time I had put so-o-o-o-o much contradicting information into my mind that I was changing training programs more often than my clothes. No lie!

Okay…I’m lying! But I changed training styles almost every week. That’s actually true.

So as time went on, I found myself going less and less and less to the gym and finally almost NEVER! My health and physique turned from fit to shit!

Not this year!

I’ve discovered a secret supplement that lets you sit on your lard ass and eat donuts, drink soda and watch TV…all while you incinerate the fat right off your, bloated jelly-belly and ass!

This special supplement contains a recently discovered compound that seeks out fat cells like a “heat seeking missile” and then it pumps them full of a special chemical that forces the fat cells to swell and explode into tiny little lipid molecules…ready for your body to excrete them in your feces an urine. No exercise needed!

Yeah R-E-A-L-L-Y!

NO! Come on! You didn’t actually believe me did you? I don’t want to know the answer. Keep it a secret.

Seriously though, for 2008 I stick to one thing. Fat loss and thats IT!

Not fat loss -AND- building muscle like most guys ‘think’ is the way…JUST fat loss.

Of course, I’ll be strength training with my body and with weights in some fashion, but my diet and lifestyle will change.

Oh and by the way…this is NOT a resolution!

This is my GOAL. One of my only 10 goals this year. That’s it.

Come to think of it…that reminds me of something else that I overcame in order to get to where I am today.

It’s information overload and it’s run rampant on the internet.

My gosh, I personally think that it is single-handedly responsible for A LOT of self esteem issues, health issues, personal financial issues and a whole slew of other fu@#ed up shit!

Why?

Because too much information breeds negativity, insecurity that you don’t know enough
or you are personally NOT enough as a person.

I say, “screw all that!” Cut through the shit and focus on one thing at a time.

For example…

Last year, I often found myself bombarded with different copywriting strategies and I
even took advice from people who call themselves the best and then I find out
that my copywriting skills generate more sales than some of these so-called ‘experts’!

After a while I began to realize that I needed to be picky about who and where I got my knowledge from and then only focus on the elements I really felt that I needed to improve on.

That’s all.

The results? Well…I’ve made twice the money in 2007 than I made from writing direct response copy in 2006.

I also made my clients enormous amounts of sales and the resulting profits!

Anyway, back to the Pig!

Yeah so, I’m gonna roast that piggy live and give you the play by play as we progress
into 2008 and he squeals for bloody murder as he shrinks into the lion he was born to be.

My question to my you my reader is this…

WHAT will YOU focus on in 2008?

My advice…scrap those shitty resolutions and turn them into goals.

Do yourself a favor…

After you’re done reading through this blog, go to www.Dictionary.com and
look up two words.

Resolution and Goal.

When you read the definitions, you’ll find that resolution has a somewhat vague
definition with no real conclusion.

Goal on the other hand is a real SUCCESS word. All you have to do is
read through the definitions and you’ll see for yourself.

To your ultimate success in 2008 my friend…Kick ass in 2008!

resolutions, how-to-make-resolutions, copywriting-secret, copywriter, copywriting, fat-loss, pig, lose-weight, goal-setting, build-muscle, information-overload

Popularity: 77% [?]

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How To Activate The Golden Compass Formula For Massive Sales

December 17, 2007 | Leave a Comment

Want massive sales in a hurry?Here’s how you can do it using the ‘Golden Compass” formula…

This past weekend I went to see The Golden Compass.

The trailer looked pretty good so like most people, I blindly went in to check this flick out.

As I sat there mesmerized at the previews of all of the great fantasy movies on the horizon for next year, I quietly made plans to see them all.

Then I whispered in my wife’s ear, “Hollywood finally gets it. They’re finally getting it right.”

You see, as a freelance copywriter and entrepreneur, I discovered that “The Golden Compass” Formula is where the money is. Hollywood knew it all along, but I think Anakin, Harry and Frodo each played a little part over the last few years in kicking them in the teeth with the obvious answer.

The fact of the matter is, these fellas were all part of very in depth, ‘hypnotic,’ trance inducing stories.

They each kept us glued to the screen, anxiously anticipating the next scene wondering, “Is he doomed?”

“Will a light saber slice through his arms like a hot knife through butter?”

At the end, we were left with an unfinished thought. A reason to go back to the movies complete with an emotional attachment to the characters.

From the moment we step into the movies, the story unfolds. We become a cult. Addicts even. Willingly paying ridiculous movie prices to see more. Wanting, desiring, to quench our thirst for satisfaction. Happily losing all control as we are engulfed in the story.

Fantasy movies have at their core, what ‘everyday’ businesses desperately need. They need a powerful story. A story that gets their customers talking about them, telling their friends and family and coming back to spend more money as many times as they can.

I looked around at my local area and could easily identify many such businesses that do a great job at communicating their story. (You should do the same exercise and what you find may amaze you when applied to your business.)

The first one is an awesome cafe and lounge called Cavo here in Astoria, New York. When you step into Cavo you are visually presented with an elegant mix of ’sexually’ charged design and architecture. The food is an excellent Mediterranean mix and one of the reasons Cavo gets so much word of mouth - even from me! The service is pretty good too.

Not first-class but definitely up there for what it is. Cavo was built inside about two or three multi-family houses that were literally gutted and redesigned.

Lucky for them, they DO get the word of mouth they get because, as cruel as it sounds, their advertising leaves a lot to be desired! Their ads are standard, “look how pretty our lounge is.” Their website is designed to be “pretty” as well. There’s no interactivity and reaching them through their website is a nightmare. I love the standard “Join Our Mailing List” thing, it makes me want to click it and join their list…NO…not really.

Remember, “pretty” doesn’t mean money. Sure, sex sells, but “look at me” marketing doe not.

Outside of that though, the story Cavo tells as you walk into and experience their atmosphere and food, is definitely a compelling one and one you will talk about.

Fact is, I often recommend Cavo to others and go there as often as I can.

Stories sell your product or service on many different dimensions. With story-telling you can stimulate the minds of your customers through the modalities of audio, visual and tactile. Stories are how we pass on knowledge. Story-telling is the key into the subconscious minds of your target market. They get past their conscious defenses and persuade them to spend money with you.

“Facts and figures are forgotten. Stories are retold.” -Jeffrey Gitomer

But story-telling is not just for restaurants and stores. Web based and service based businesses can and should use stories to market their products and services.

Think about it…painting powerful images through the using the right words on your website or ad copy is the equivalent of a masterful story teller weaving a brief, but powerful story that captivates your prospect with his verbal imagery and catapults them into the emotional realm of feeling, seeing and tasting what it’s like to have that product or service.

For the sake of simplicity, let’s just say that stories are told in two different ways.

The story/stories you tell your customers and the stories your customers tell others.

Effectively communicating your story through your advertising copy, product packaging, product quality and your marketing materials - including your business’ physical appearance and customers service - is a formula for certain success.

Try to short-cut those and you’re doomed to failure!

Be consistent in your story telling and then prepare for a massive surge of sales!

cavo, astoria, copywriter, direct-response-copywriter, website-copywriter, advertising-copy, copywriting, storytelling, increase-sales, increase-restaurant-sales, golden-compass

Popularity: 90% [?]

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Important Copywriting Tips - Grounding Yourself In Fundamentals

November 16, 2007 | Leave a Comment

Here’s a recorded audio of a group coaching session I did with a select group of internet marketers.

In it I discuss some of the fundamental principles of copywriting and getting your prospects to buy from you.

As I was giving this coaching session, a student and friend Mike Herberts was launching a new product based on these same principles.

Listen in on his results and the session here…

copywriting-tips, marketing-tips, business-advice, copywriting-coaching, copywriting-coach, copywriting-coaching

Popularity: 73% [?]

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Ghost At A Gas Station…?

November 15, 2007 | Leave a Comment

Fill er’ up Casper or is it Patrick! Hey, where’s Whoopee? Talk about fascinating and weird all at the same time.

Can you imagine the traffic and activity happening both at that gas station and in that town, right now because of a little thing like a blue ghost flying around?

Whether it’s real or not - I think real - and about darn time - businesses can learn alot from this freaky video.

Getting your online marketing, videos, sales letters, ads and/or products to attract this kind of word-of-mouth can be a life-altering experience for you. Just watch the video and ponder the things you see on the video and about this event…don’t just look at the ghost. Haha!

ghost-at-gas-station, ghost viral-marketing, word-of-mouth-marketing, blue-ghost

Popularity: 68% [?]

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What’s Missing In The Copywriting Industry?

November 14, 2007 | Leave a Comment

No I’m not angry, just a little pissed off. I’ll calm down in a minute though.

Listen, I’m not kidding around when I say this but…

Should we just let them to fall into a precipice filled with the crap they created for their clients and then dump a 50 foot slab of granite onto their mangled frames? We could just leave them there like they do to others in need and indifferently watch as the vultures circle around, just waiting for the opportune moment when they can sink their razor sharp beaks into some human! Mmmmm…

But NO, that’s too harsh, a little twisted and quite inhumane so…Maybe we should make nice like my sweet wife always says, spare them the misery and teach them, how to gain back what they’ve lost? The most important thing of all…Trust!

You see…I discovered that, surprise, surprise…there are highly paid people out there in my industry that really don’t give a rats butt about their clients.

Recently, I was talking to a few of my clients and realized that a ‘problematic theme’ had arisen in the copywriting industry.

Not with me, but with other copywriters and even consultants.

I’ll tell you what happened in a moment - first, I have to tell you about something else.

Back in my days as a freelance business consultant I learned a few very valuable lessons that I now preach whole-heartedly to my clients.

As a consultant (I’m sure other consultants will agree), in any field, you tend to pick up the tiny intricate and intimate details of various types of businesses and business models. If you’re passionate about helping your clients, and I always am, you sometimes have to come to terms in your own mind, with the fact that you may see a very serious problem with another aspect of their business but your client is not willing to listen to you about it.

This happened to me quite a few times back in those days, and it was costing those clients major amounts of money, but there was always one thing that stood out to me like a sore thumb.

It was the business to client relationship…or rather customer service.

Now, I won’t go on a rant about customer service and how important it is today. I’ll get some facts and figures for you another day.

But that brings us to what recently happened with my clients.

In a single week, 3 of my clients said to me, each in their own words,

“Rasheed, I’m really happy about our relationship, I don’t feel alone and worried with you.”

Another client went on to say,

“Man you really know your stuff, that’s the way it should be! I’ve paid so many copywriters in the past and they write a sales letter and disappear, leaving me without a person to turn to for advice or to improve the copy.”

It struck me as odd. As I was reading these emails over the week, my only thought was “Huh?”

You see, I thought that I was no different than other direct response copywriters in that respect. I have always taken the utmost care in treating each of my clients with concern and intimacy for them and their sales conversions, while maintaining my exclusivity and the value of my time.

I thought other copywriters did the same!

So of course, I got curious and asked my clients about some of their past copywriters and although I won’t name, names here…some ‘A-list’ copywriters are extremely guilty of apathy in a BIG way.

I was humbled a bit by this recent experience because, I was under the impression that it was my compelling copy that kept them calling me with new projects. LOL

Sure, my sales copy often sells more percentage-wise than those other “well-known” copywriters, but the key difference is - I stick around longer to help improve and increase their sales conversions.

Sadly, my company alone can’t possibly (at this stage anyway) take every single project that comes my way…making everyone ecstatically happy.

So my words of advice is this…

Copywriters - take care of your clients. You don’t need to have tons of clients to make it big. You just need a small, select group of clients that know you, trust you and recommend your services to others. That’s all it takes! When your customers love you, they talk about you. Word-of-mouth is the most powerful form of marketing you can get and it’s free!

Business Owners - When you find a copywriter, you most likely won’t be able to demand 100% of their time unless they’re an in-house employee. But when you are looking, look for someone whom other people have had a positive personal experience with. Trust your gut and don’t just run with the herd on your decision. You may end up paying ‘top-dollar’ for ‘no-frill’ service.

copywriting, customer-service, direct response copywriter, client-relationship-management, developing-customer-service

Popularity: 69% [?]

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The Deadliest Mistake ANY Business Can Make…

July 3, 2007 | Leave a Comment

Forget about the internet for a second and think about your own neighborhood. If you spent a little time researching what happened to this business or the next, that somehow, suddenly, disappeared; you would find that they may have made a deadly mistake.

It’s one of the deadliest mistakes that any business can make whether they’re offline or online.

You see, the internet is a vast expanse; you have competition, no doubt about that. However, the key to success on the internet and growing a business is knowing exactly how to appeal to your customers and potential customers.

You have to prove yourself and your business beyond that of the competition placed throughout the web.

Many people believe that marketing and advertising are the only methods of doing this. It is true that both marketing and advertising are necessary for the success of any business, whether on the internet or the old brick and mortar establishment.

However, today’s consumers want more. They have a virtually endless supply of businesses to choose from but, they need help in choosing. They want to find a business that promotes the right image or rather a company whose product line communicates the right imagery in their minds eye. Customers and potential customers need to be able to identify with a business.

They want to shop with a company that reflects their ideals, feelings, and desires.

This is the key to success on the internet, or better yet, this is the key to success in any business on or offline. You have to have a story and you have to have an image that represents that story. Your story and image needs to be congruent. Advertising and marketing should simply compound on that story and image.

In simpler words storytelling.

Storytelling has long been a driving force for successful businesses everywhere. What’s great about these stories is that they work best when they come directly from the mouths of your satisfied customers. Your “customer evangelists” so to speak. You see, customers have no problems in writing you to tell you how they feel, whether good or bad.

However, you need to remember if they are writing you, they are also telling other people at the same time. Statistically speaking, if a customer is happy with your business, products, and services, they will tell at least seven people. However, if a customer is unhappy, they will tell at least fourteen, which one appeals to you more? Likely you’ll want the happy customers telling seven.

Remember, the internet now allows that seven to grow exponentially.

What’s great is that happy customers are more than willing to help your business. They will write about their experiences and most often give you permission to use them on your website (testimonials). These stories from real people will give your business the boost it needs.

People love stories, especially good ones, so why not talk to your happy customers and ask them to tell you about their experiences, share them with other potential customers. Many businesses today are using these to create new ad campaigns as well, focusing on targeted customers or situations.

When seeking stories from your satisfied and happy customers, you want to get specifics, their thoughts, their feelings, and their situations. For example, maybe a specific product that you offered helped them out of a tight spot. Maybe your sales staff or support staff went the extra mile to ensure that this customer had everything they need when pressed for time.

Stories like these from real people will be the boost you need for success in your business. Potential customers love reading real life stories. What is great for your business is if these stories have helped another customer solve a problem.

When customers are shopping on the internet, they have a problem that needs solved. Rather they need a last minute gift, a gift for that hard to buy for person, or their own personal needs, they look to your business to solve that problem.

Whether you’re a direct response copywriter or marketer, stories have ability to get past the conscious minds of your potential customers and get directly into their subconscious mind.

Believe it or not, there are Fortune 500 companies right now, who are spending tens of millions of dollars in research to learn exactly how to better tap into our subconscious minds in order to communicate their marketing messages and get you to buy from them faster and with more satisfaction.

If a prospect can identify with other happy customers with the same or similar problem, your business will thrive. If you are not telling stories and/or giving your customers a story worthy experience at your place of business or on your website, you are sabotaging your business’ potential for success.

Remember this… Stories sell, people sell, and the success of your business depends on your happy customers telling others.

business-tip, business-advice, storytelling-in-busines

Popularity: 14% [?]

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Two Product Benefits That Guarantee Success

June 26, 2007 | Leave a Comment

This article may very well burn the backsides of a lot of people.

Because, everyone who reads it will end up having one of those, “Ah-hah” moments that both enlighten us as well as give us a swift kick in the pants for not paying attention sooner.

The reason why is because…

“Benefits” is a word that a lot of marketers, consultants and entrepreneurs like to knock around like a Wilson tennis ball at a US Open.

You often hear them say things like, “sell the benefits not the features” or “people buy benefits not features.”

The truth is, these people are only half right. They’re only getting part of the big picture. And as harsh as this may sound, many say it, but they don’t have the slightest clue as to what a true benefit is.

So how can a person, marketer, consultant or entrepreneur figure it out? How can a well meaning, customer focused person figure out how to find and differentiate true benefits?

Simple, and they’re easier to spot than you think.

The two places to look are billion dollar companies and direct response sales letters!

But, before you start thinking that I’ve flipped my lid and expect you to delve into the inner workings of massive corporations, or the top-secret swipe files of world-class copywriters, just think about this.

No, I won’t put your life in danger by those evil copywriters out there. Wink, wink.

You see, there are really only two main kinds of benefits.

The first one is a “functional benefit.” Often called a feature, the functional benefit can easily be identified as something like, the fast, overnight delivery from a company like FedEx or all the office supplies you need under one roof at your local Staples.

The second type of benefit is the “emotional benefit.” An emotional benefit can be identified as the ease and comfort you experience knowing that your package will arrive by the next business day at your desired destination or the reduced stress and feelings of happiness when you get everything you need for your office .

When you look at billion dollar corporations like FedEx, Microsoft, Home Depot, Best Buy, Staples or any number of the big players in any industry, you’ll find that they have an firm grasp and a perfect mix of functional and emotional benefits inherent in their product or service.

Now, a more simpler task would be to read through a few powerfully written sales letters and you’ll find that the ones that are the most compelling or rather persuasive, are the ones that have a combination of “both” functional and emotional benefits. Effective sales copy whether brief or long, will always have a combination of both. Many may argue on the side of emotional benefits but it is only when you pay close attention to the copy that you discover both functional and emotional benefits hidden within the sales copy.

So the next time you decide to create a product, service, write a business plan or write a sales letter, spend a considerable chunk of time on uncovering both your functional and emotional benefits. As you can clearly see, massive success can be achieved when you combine these two types of benefits.

product-benefits, emotional-benefits, functional-benefits, copywriting-tips, business-advice

Popularity: 9% [?]

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The Single-Most Powerful Strategy To Maximze Your Revenue Instantly!

June 25, 2007 | Leave a Comment

It’s easy to relax and make the easy sales when people come to you to purchase or agree to purchase at your suggestion, but what happens when business dies off? How much money do you have to spend in advertising and marketing to attract a new customer? What if you could increase your profits without having to spend an additional dime?

Many small business people only really think about advertising when sales start to decline and panic sets in, yet how much benefit did they truly get out of their customers? They could take a leaf out of McDonald’s book and ask their customers if they would like to upsize their metaphorical purchase.

Cross selling and up selling are two of the easiest ways to make the most of the customers you have. This doesn’t mean you don’t have to do any marketing to attract new business, but new customers are expensive to purchase in terms of your marketing dollar. Increasing sales and attracting return visits from your current customers is relatively inexpensive and far easier if you have given good service. That is really the key, though, isn’t it?

Customers do not return if they have had poor customer service. So while, cross selling and upselling and encouraging return visits is far cheaper than advertising for new customers, they do cost you good customer service and an investment in credibility.

Up-selling can and should be to the customer’s benefit not just a revenue raising exercise. Done right, up-selling helps the customer purchase the best product for their needs rather than simply the cheapest. The financial benefits from making an additional effort at the point of sale can be substantial. A typical approach to up-selling would be to offer an attractive discount with the purchase of a complementary item. For example, if a person is purchasing a television you could encourage them to buy a suitable DVD player to go with it. Or for a washing machine, a dryer might be a compatible up-sell. You don’t know if the customer has already been thinking about it anyway, and a discount might persuade them.

Other forms of up-selling are to offer a free gift if the customer upgrades their purchase to a more expensive or more profitable product (for you). McDonald’s supersize campaign increased their profits by twenty five percent in the first campaign. When people are asked as they are paying if they would like a particular item, there is a strong likelihood that they will say yes. For example, in a clothing store you might offer someone purchasing a tee-shirt an extra tee-shirt at fifty percent off. If the profit margin is large enough and you turn over enough, this tactic is very profitable.

A specially purchased product for the purpose of up-selling can be very profitable for a business. A special buy in of underwear, for example, might work well in a clothing store. If the design is unusual and attractive, a sales person can pick up an item show the customer and ask if they would like to add it to their purchase at a special price. Research has shown that about twenty five percent of customers asked will say yes. This form of up-selling can actually add to the revenue substantially over time. The easiest way to up-sell anything is to simply ask the customer if they would like that item as well as whatever else they are purchasing.

In recent online tests, forty eight percent of customers offered an up-sell opportunity responded positively and decided to add the additional product to their purchase. Some successful online entrepreneurs have an up-sell conversion rate of a massive sixty to seventy percent.

If you would like to increase your sales through up-selling, asking yourself the following questions is a good place to start…

1. What is my current initial sale per customer and WHERE is it coming from?

2. What led them to this sale (marketing, advertising etc.)?

3. What are my other products or services that are not being sold to this customer during this sale that they may have a need, want or wish for?

4. Is this additional product or service relevant or congruent with the customer’s current purchase?

5. How can I include this product or service into my sales process?

6. Eliminating lead acquisition costs and the sales and marketing expenses that I do not have in order to up-sell this product or service - what is a profitable yet steeply discounted rate that I could charge IF the customer buys the up-sell with their current purchase?

These questions are important in planning your up-selling campaign business-wide, but questions 3, 4 and 5 are also important for sales people to ask themselves in each new sales opportunity.

In fact, once you have established an up-selling business plan, incorporating it into all sales training is essential. It is not enough to simply tell staff to offer an up-sell, you need to train them to recognize a customer’s potential needs so they can offer an appropriate up-sell opportunity to them.

Don’t forget, if you’re an online business, then offering an upsell in your online sales letters will be VERY profitable to you. SO if you’re selling a $27 product, you can easily offer premium to your product for $39.95, $49.95, $67 or even $77. Only testing will tell which upsell price works best for you.

Up-selling that increases your sales and profits, is a win-win situation with the customer walking away satisfied that they got a good deal. After all, you want them to come back. Remember, it costs an awful lot more to attract new people to your business even an online business. It makes a great deal more sense just to do a good job in the first place.

upsell, upselling, upselling-techniques, premium-offers

Popularity: 8% [?]

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How To Rapidly Reduce Your Overhead Costs and Dramatically Increase Profits

June 20, 2007 | Leave a Comment

All businesses should be constantly looking for ways to cut costs while maintaining their productivity and efficiency. There are many various ways to drastically reduce your business’ overhead costs, and hiring freelance workers can help a great deal.

You can reduce your overhead expenses by outsourcing employee services to online freelancers on places like:

Elance: www.Elance.com
Rent A Coder: www.RentACoder.com
Script Lance: www.Scriptlance.com
Guru: www.Guru.com
Writer Lance: www.Writerlance.com
Workaholics 4Hire - www.Workaholics4Hire.com

These websites are easy to use, and there are thousands, if not millions of freelancers in various specialties that you can contract work to. When you contract work to a freelancer you just pay them for the work when you need it, instead of paying them all the time like you would an employee. There are so many benefits to hiring a freelancer rather than hiring an employee.

Here are some benefits your business will get from hiring a freelancer:

  • You do not need to give the freelancer the space to work in; they work in their own home Freelancers are able to work with little or no supervision
  • You do not pay taxes for a freelancer; they are responsible for their own taxes much like a business is
  • You do not have to give a freelancer any health coverage whatsoever
  • A freelancer will have his or her own equipment to use and replace as needed
  • A freelancer will usually ask for a flat fee for their work, rather than an hourly fee
  • You pay them for a certain project and contact them again for another project without having to pay them all the time as you would with an employee

Just imagine how much overhead your business will save by not having to pay taxes, health insurance coverage, supply equipment, no supervision needed, paying a flat fee, and paying for the work as it is needed. Just imagine how much money your business will save by hiring a freelancer! And it is as easy as posting your requirements to a job board on any of the websites listed above and waiting for a freelancer to bid that you find suitable for the project.

How To Avoid Time Consumption, Confusion and Loss When Hiring Freelancers:

A lot of first time freelance users make some mistakes that will cause you to explain further. In your freelance requirement description make sure you are clear on your needs and detailed in what you want from the freelancer you will hire. This will make everything much easier for both you and the freelancer. You will have less emails or phone calls back and forth from your freelancer asking questions to clarify what exactly you want. Be sure you can explain this as thoroughly as possible right from the start. You should also get a contract from your freelancer to get everything in writing. This just makes everything safer for both you and the freelancer you hire. The freelancer should be able to provide the contract for you, unless you want to create your own.

You can hire a freelancer for nearly any type of work you need completed, such as writing, copywriting, coding, website creation, graphic design, web programming, flash animation, logos, branding, marketing, brochures, banner advertisements, web content, translation, editing, proofreading, data entry, transcription, and so much more!

About Hiring Fulltime Overseas Employees From Places Like:

Hiring overseas also has many benefits, and you might find that a lot of freelancers you meet online probably live in a different country than you do. Hiring a freelancer overseas can save you a lot of money on your business overhead because those living overseas do not need as much money to live off of than those here in the United States. They can work fast, and charge less. You can hire customer service representatives overseas for much less than hiring here. You can hire a customer service representative for your business for as little as $700 or less monthly.

Support Save: www.SupportSave.com

Consider hiring a freelancer for your work and save time and money for you and your business. Freelancing is on the rise and there are so many freelancers to choose from. You are sure to find one or more that you can call on to use when you need work completed.

business-tips, business-advice, reduce-overhead

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