Is Studying Copywriting Principles Necessary?
November 15, 2007
I think this quote sums it up best…
“As to methods there may be a million and then some, but principles are few. The man who grasps principles can successfully select his own methods. The man who tries methods, ignoring principles, is sure to have trouble.”
— Ralph Waldo Emerson
Whatever sales message you write, learn the fundamental principles of direct response copywriting first.
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