Why Use Geometry In Your Sales Copy?

November 20, 2007

What if one day - on this very blog - I went of on a rant about why you should use Omega-3 Fish Oil in your diet and how, if you don’t, you’ll surely have a life filled with misery and pain.

…And if you do, you’ll have a masculine/feminine figure, sex appeal and animal-like libido to match!

Would it make sense?

No it wouldn’t.

Why?

Because this is a damn blog about direct response copywriting and growing your business!

Now, I took it to an extreme there but that still brings us to the point of ‘congruence.’

Congruency in your copy is one of the elements that determines your ultimate outcome. Keeping your copy flowing, relevant and filled with bite sized morsels of information that your visitor will chomp down on, and want more, is the surest way to convert that visitor into a subscriber or customer.

Boring your visitor/reader into clicking away or trashing your copy with irrelevant information, is something everyone of us has done in our lifetime. Copywriter or not.

Here’s the simple solution.

Stay on point - proofread your copy - eliminate blocks of copy where your visitor can justifiably say “So what?”

I’ll get into more of the actual application of this into your sales copy in the future…

copywriter, copywriting-tip, copywriting-tips, copywriting-success, increase-your-sales

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Comments

One Response to “Why Use Geometry In Your Sales Copy?”

  1. Steve Renner on December 6th, 2007 6:19 am

    Hey Rasheed,
    I agree, keep it on point.

    Good to see you again. Let’s hook up sometime.
    Send me an email and we can set up a call.

    Your Friend,

    Steve

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